VIA Rail was established by the Canadian government in 1977 as an independent crown corporation. VIA Rail's vision is to be the leader of service excellence in passenger transportation - as they operate trains all over the country, from the Atlantic to the Pacific and from the Great Lakes to Hudson Bay. VIA Rail has many great top standards, some of them include; customer focus, respect and passion and it mandate to provide "efficient, environmentally responsible and cost effective passenger transportation service" in Canada's business passageway and rural inaccessible regions of Canada. The company focuses on its customers largely through the use of their web site, which allows customers to look at information packages, e-newsletters, and special fare packages aimed at families traveling with young children, youth travelers (18 - 25), business travelers and so forth. VIA Rail also focuses on the customer by gathering customer feedback, which was introduced in 2008 for their Renaissance passenger cars for express travel service between Montreal and Toronto - VIA Rail surveyed these customers for their responses as it helped VIA Rail recognize areas that needed improvement in the equipment but also established that customers would respond well to their Renaissance option. The company also continues to consider the diversity of its customers by providing official language of their choice, weather it was on the telephone, a situation or on board VIA Rail trains - which allows customers a more comfortable way of traveling, knowing that there will not be any language barriers. The train company also allows its employees can speak the language of their choice in regions that are designated as bilingual. The official communications are written in English and French but the company uses both languages in its business practices. With this said, VIA Rail is a great way for humans to travel.
REFERENCES
Mary Ellen Guffey,
Kathleen Rhodes and Patricia Rogin. (2008). Business Communication: Process
and Product, Sixth Canadian Edition. Toronto: Nelson Education Ltd. .
Interesting services for VIA Rail. The VIA Rail really considers the customer's happiness while working towards its own efficiency. Those two factors are the winning combination that will lead to its own success for everyone.
ReplyDelete