VIA Rail Revisited

 "It’s not simply about getting there, it’s about offering a traveling experience to our customers," - Keith Moulton, VIA Rails regional director, Eastern Services.
The quote above states that customers are not only getting the service to where they need to go, but they are basically getting the best traveling experience that they will ever encounter.

In addition to its regular routes, VIA Rail partners with Niagara Fallsview Casino to add a special summer season route from Toronto to Niagara Falls, another way VIA Rail helps its clientele with the best customer service and traveling deals. While on board, passengers can enjoy a wine tasting and gaming lessons. The train company provides many offers on upgrades, as one of them can include a "sleeper touring class," which, in addition to VIA Rails usual amenities, provides travelers with information about the culture, history, and cuisine of the Maritime's.  The company’s website - http://www.viarail.ca/en/main offers great packages for wine lovers, nature lovers, sports enthusiasts, and those wanting to relax at a spa. Customers are also able to pick from great options, such as; a short urban stay in Toronto or Quebec or a winter vacation on "The Snow Train to Jasper." The winter vacation package is a great package to choose from because it lets customers explore and see the great landscape of the Canadian Rockies while enjoying a landscape of towering White Mountain peaks, snowy river valleys, herds of elk, and breathtaking, stunning canyons of ice. VIA Rail also provides a more accessible travel experience for passengers with special needs, the company worked with the Canadian Transportation Agency, the Council of Canadians with Disabilities and experts in accessible design. When VIA Rail teamed up with Canadian Transportation agency they basically prepared a preliminary design approval for their Renaissance cars by increasing the space for wheelchairs as wells as washroom space. The company takes pride in looking at all angles of this industry and wants to make sure their customers are getting the best possible service in the train industry and continues to make each ride a customer’s best ride. VIA Rail continues to take customer feedback as a very important aspect to their business and in return provide customers with a safe transportation experience in comforting way that not many transport carriers are able to do.

REFERENCES

Mary Ellen Guffey, Kathleen Rhodes and Patricia Rogin. (2008). Business Communication: Process and Product, Sixth Canadian Edition. Toronto: Nelson Education Ltd. .